What is a creative landing page?
Landing pages are usually stand alone, concept-driven pages for campaigns or products, designed to bring visitors further into the customer journey. This could mean encouraging visitors to sign up to a newsletter or subscription, learning about a new feature buying a product, or simply getting in touch.
The scope of a landing page can vary from a simple page with a combination of text, images, video or illustration, to interactive elements like competitions or calculators.
Why do you need one?
Costly investments in SEO or paid campaigns to drive traffic to your site are wasted if your visitors don’t engage once they’re there. The key pages your visitors land on should tie in to your messaging — both visually and conceptually — and work hard to convert them into paying customers or otherwise inspire them into action.
Landing pages are also a practical way to direct audiences from multiple social media channels and campaigns into the same customer journey or sales funnel.
How much does it cost?
Simple landing pages (like this one) start at £3,000 and can usually be delivered in 4 weeks. More complex landing pages (like this or even this) will cost more and take longer.
What's included?
Depending on your requirements, we can create a landing page within the constraints of your incumbent CMS, or build a static site from scratch. Whereas the former usually is confined to art direction, illustration and content population, the latter can include:
- UX, design & art direction
- Front-end & interactive animation
- Copywriting & storytelling
- Hosting
Want to to know more?
If you’re interested in finding out how we might work with you, just get in touch at espen@brunb.org. We’re always happy to have call to discuss your needs, no strings attached.
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